When working with D2C companies, I usually work with those on the marketing team to leverage their data to increase consumer spending while decreasing the cost of acquiring those consumers. Their input has led me to make iterative designs for social, ads, web, packaging, and more!
In the summer, I worked with Sperry to develop design concepts for their Black Friday Ciber Monday holiday sales. The fun and challenging part of these designs was making them holiday-themed while still feeling like the Sperry brand.
With the help of data from the marketing team, we iterated MDbio's landing page to increase the conversion rate by 220% over two months.
In addition to social posts, packaging, store displays, I worked on dozens of Vichy emails to increase sales for their D2C line of products.
Created collateral that was submitted for over $3 billion in deals, with over $500 million in signed contracts.
Increased LP conversion rate from 1.52% to over 4% over 3 months - a 220% performance increase.
Produced retail signage for Target, CVS, and Walgreens - placed in over 7,000 stores between the three.
Built upon the vision of company leaders to extended their brands to better connect with their target audience.
Overhauled design and SEO on a website which brought in over $120 million in revenue from organic Google search.
Designed and executed cold outreach strategy to win $16 million in business that would have otherwise been overlooked.
years of experience
F500 companies designed for
hours of design practice
(thanks Gladwell)
