2017 - 2018
Increase brand awareness for Amazon Prime Student by holding in-person events and publishing content on the University of Pittsburgh Amazon Prime Student Twitter account.
My partner and I posted to Twitter at least once a week to promote the account and brand. Over two semesters, we were able to increase followers by 32% by incentivising students to follow to learn about in-person giveaways. The Amazon Prime Student university accounts have since been shut down.
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