Goal for American Eagle Outfitters

2017

Design window displays for all of American Eagle Outfitters retail stores in their “labs” inside the corporate office.

Visual Merchandising Icon

Visual Merchandising

My team worked with the creative team to design proposed window displays that get presented to the C-suite and executive board members. We worked within each release budget; back-to-school and holidays were significantly more than other times of the year. This meant we had more materials at our disposal. We once made an American Flag out of strips of old jeans. We’d spend weeks refining these displays until they got to the point where they were ready to be used in hundreds of AEO retail stores all over the country.

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