2018
Improve the website of Elisabet Rodriguez & Associates, a consulting company that focuses on women’s empowerment.
Using knowledge from my psychology and marketing majors, I was able to suggest small website changes that led to much better KPIs on things like bounce rate and getting people through the sales funnel.
After studying her industry, as well as other small consulting firms, I rewrote all new copy for her website. Most of this revolved around finding the key messages in the existing content, making that messaging clear, and deleting everything else. This increases the likelihood a visitor to the site sees the most important things about the business.
Part of my design strategy was adding pages, instead of having just one services page, which gives you more opportunities to have pages for targeted keywords. This gives you more opportunities to rank on Google and helps website viewers find what they are looking for faster.
Note: I was not able to see the results of this project because Elisabet passed away during the implementation and the project was shut down.